Meet the panel

Shobie Malani has been in the event industry for over 18 years, having founded her own Company straight after graduating and obtaining her LL.B (Hons) in Law. Legal practice was not her calling and she ventured into the Yoga industry having obtained her Teachers Training Certs in Prenatal & Postnatal Yoga and specializing in Kids Yoga. In 2014, Shobie saw the need to incorporate Mind, Body, Wellness into the Malaysian eco-system and thus the birth of MURFEST, now helmed as Asia’s Premier Lifestyle Festival was born. Now in its 7th year, MURFEST is the epitome of Brand association with anything to do with fitness, health, wellness and lifestyle industry players. Seeing that there was a gap in appreciating or acknowledging these industry players and experts, Shobie with collaborating partners conceived the idea of ABWA (Asia Beauty & Wellness Awards)-the first of its kind in this region combining the 4 pillars -Beauty, Fitness, Wellness & Lifestyle. She is also a Certified Trainer and is very passionate about promoting Mental Awareness in the workforce, schools and to families.

Dr Dee Dee Mahmood, multi-award winning Celebrity Exercise Physiologist, Nutritionist, TV Presenter & Talk Show Host is the Academic Adjunct Senior Lecturer at Edith Cowan University Australia. Her PhD research on obesity was chosen for its impact on obesity in Asia and was accepted and presented at the President’s Cup Award, American College of Sports Medicine Northwest Annual Meeting in Tacoma, Washington. Ambassadors to brands like Reebok, Norwegian Seafood Council, this Golden Key Honour Society Scholar and TEDX Speaker has several signature community fitness programmes to her name, Fat2Fit Asia and Walking Football4Health Asia. This media darling conducts synergy on community and corporate health and research collaborations internationally.

Reema Sanghavi is the founder of Maximus MICE & Media Solutions, a decade-old global, award-winning brand with a network of over 500 corporate clients spread across every continent and a the repertoire of over 1000 events. As one of the key steps towards women empowerment, she co-founded Pinkathon, which is now Asia’s Largest Run for Women featuring over 1 Lakh women runners every year. She is also a director with the International Speaker Management agency, Speaking Minds, that is determined to redefine the B2B marketing scenario in India. Reema has also been elected as the Vice President - West for Event and Experiential Marketing Association (EEMA), the leading platform for information, education, networking, and commercial opportunities, as well as the leading voice in government and the community for firms within the event industry in the West region. Over the years, Reema has been conferred with several awards including MICE Future Leader of the Year Award, Femina Women Leadership Award and many more for my contributions to the business and industry. She has always strived to raise the bar higher with each step, leaving a distinct trail of impactful experiences that have contributed significantly to the world of experiential marketing!

Atilia Haron, accomplished Singer & Songwriter whose adult contemporary sound is soulful & contemplative yet deals with universal themes of life & love to which anyone can relate. Daughter of Malaysian Living Legend, Salamiah Hassan has released 3 critically acclaimed albums, Sangkar, Indah and No 3. Atilia is multi-talented and is also an actress, successful entrepreneur and certified yoga instructor, Founder of Yogaonethatiwant Studios which she runs and teaches.

After studying law Nel McComb worked in the fashion industry inspired from her modelling experience in Australia. Growing up she has always been active in supporting others. Life as an expat has allowed her to give more to community through collaborations, social enterprise and sponsorships. Throughout her life she has always been involved with health and wellness believing that working on self far exceeds the necessity to change others. She has studied many modalities of healing and personal development and believes in changing mindsets through empowerment of communities and children. Thus the birth of her social enterprise start up, a brand Le petit à petit was created to dress little girls with quality-made vintage inspired dresses that reminds little girls the importance of supporting communities, the pride of not contributing to fast fashion and the dignity of self confidence.